More attention to whether the products in the store are special? Are the prices competitive? Next, he took the "Grocery store" as a "Boutique" to operate and create a happy shopping experience, which established trader joe's as an irreplaceable position.
2. Grocery stores also learn from boutiques to engage in hunger marketing? Three secrets to let the revenue per unit area release the opponent In order to remain competitive, trader joe's three strategies are: direct purchase, careful selection, miss out.1. Direct purchase: the business model of the general store channel is to provide as many choices as Illustrator Art Work possible, let suppliers sell their products, and then collect "Listing fees", "Marketing fees", etc., so the price consumers buy becomes more expensive.
On the other hand, trader joe's purchases products directly from suppliers, packs them and sells them on the shelves themselves, reducing the cost of middle-level layers, so they can sell them cheaper than other stores, and they don't need too large storefronts to set up shelves.