Is there a benefit to offering more than one featured piece in any one newsletter? How much do you have to say about any one topic? More practically, how much time will your customers have to read your copy? Some prefer to write very short pieces on 3 or 4 different topics per issue; others caution that this is not a blog: Expertise can only be demonstrated email list with more detailed content. Another factor is related to how often this newsletter will be published (and how many topics you're comfortable tackling overall).
For many businesses, E-mail newsletter publishing allows them to keep their customers current with news and events. In fact, weekly news summaries can be an effective source of needed information. However, consider that many executives already have access to daily newsfeeds specific to their industry, and no one wants to see repeated information.
There is a happy medium though-you can highlight the most important events of the week/fortnight/month but add expert analysis to help them frame the news in a way that can help them understand the implications for their organization. Your Messages Showcased by Your Expertise Automated E-mail marketing offers the ability to maintain contact with large client or prospective customer databases.