Owned media " DOORS " operated by BrainPad , whose search ranking has dropped due to a wide range of keywords such as big keywords, middle keywords, and long tail keywords due to Google's core algorithm update . In particular, the impact of the industry email list drop in the ranking of big keywords is large, and the number of organic search inflows has dropped to industry email list about 60% of the number before the drop in the ranking . In order to recover the search ranking and the number of organic search inflows, we reviewed the content with SXO (Search Experience Optimize) in mind.
And achieved a V-shaped recovery, recovering to 130% of the previous decline. did. We interviewed the following two people involved in the industry email list operation of DOORS. (From left) Mr. Yohei Takada, Brand Communication Department, Marketing Headquarters, BrainPad Co., Ltd., Mr. Shuhei Nagaoka, Web Planning Group, Promotion industry email list Department The ranking may drop due to changes in the Google core algorithm. How did you revive it? BrainPad's mission is to create a sustainable future through the promotion of data utilization.
While "DX" has become a buzzword in the world, the industry email list company has been involved in data utilization, which is the essence of DX, for more than 20 years, and despite having many achievements, it has the industry email list potential problem of "low name recognition in the DX field". was there. With a strong desire to "provide accurate knowledge about DX to the world," in November 2020, we launched "DOORS," a media specializing in DX and data utilization.