Marketing Answers is Cyberclick's new podcast on digital marketing. We have the most relevant guests in our sector and we interview them in depth to learn about their marketing strategies, success stories or outstanding actions, and of course also discuss the big questions in our sector.
We interviewed Laura Ros, CEO and member of the Executive Committee of Volkswagen, who tells us about the company's challenges and its transformation, from being a purely industrial company to a technology company highly focused on individual email list data and connectivity. Let's start with the interview! Do you want to know what marketing strategies are being carried out by experts in the sector? Click here and discover all the episodes of our Marketing Answers podcast. What is the most relevant digital marketing trend for you that is yet to come?
As for the automotive sector, there is great disruption. Many elements of context and digital transformation come together that are impacting our business model in a very important way. We talk about 4 disruptions: The transition to the electric vehicle. Everything that revolves around the connected vehicle (customer data and results linked to that data analysis). The arrival of the autonomous vehicle (more in the medium-long term, but we are already working on it). We are talking about vehicles that communicate with each other, with infrastructures, and the arrival of smart cities. The shared vehicle and the new ways of using the vehicle. From p