But you have to do your homework. Which are the mailing list key aspects to have a successful website? First of all, you must place your download form prominently on your website, and repeat it this information. Secondly, dedicate mailing list a page to it. Create links to that page from every other page of your website. Make sure that there is no way your visitors cannot find the download page, and when they do, you'll get some of them converted into your prospects! Catch your visitor.
Ready,..Shoot,..Aim. As third point: promote your download and explain why your visitor should download it. Elaborate on the values mailing list of the download. If possible use a video message. Use a good autoresponder. There are many ways to harness the power of your opt-in list, and you should be able to think of at least one every month with a little lateral thinking. Here are a few to get you going: Offer a free product.
In much the same manner that you attracted your subscriber to your mailing list in the first place, you can duplicate this process from within mailing list your list too. When you have another product ready for your market, set up a strategy exactly as you did for your first one. The difference being, is that you write your content, and a link to the opt-in page and freebie, in you next email bulletin - or in a broadcast message.