The digital revolution has raised customer expectations massively. People want much more than just a product—they crave a complete experience. Th Special leads e success of your marketing campaign no longer depends on the number of leads you generate. It rests on your ability to maximize your customers’ experience. That’s why forward-thinking marketers are Special leads prioritizing account-based marketing—determining together with sales which accounts to target, why they should be targeted, and when they should be targeted.
In fact, 87% of companies report a higher return on investment Special leads when adding account-based marketing (ABM) to their engagement strategy than traditional lead-based only marketing initiatives. As we covered in our overview blog, a successful ABM strategy has people Special leads and experience at the center of it instead of random, individual interactions. In this blog, we’ll take a closer look at the first step of how to create epic account-based Special leads experiences (ABX) with the right account insights & profiling.
With the right data—and a platform powerful enough to use the data Special leads effectively—you can gain highly accurate account insights and effectively profile your targets to create hyper-personalized account-based experiences that your customers and prospects will enjoy. The first and most important challenge to overcome when wanting to truly maximize your ABX is knowing Special leads who your ABX should be for. What data should you be gathering? And how can you make the most of it? Leveraging account insights in the new age of data We’ve come a long way from sales-based account selection.