With the gradual development of Internet+, there are more and more types of foreign promotion channels. As a major trend of mobile Internet in recent years, "mobile overseas" has attracted more and more attention from cross-border e-commerce since 2016. In people's vision, of course, opportunities are also faced with challenges. Finding a good overseas channel and an overall promotion plan is the biggest difficulty for new players at present.
The first thing that foreign promotion channels have to say is our Google. Its Internet user coverage exceeds 80% of the global usage. Google Adwords covers more than 200 countries and regions and supports more than 40 languages, including Search Ads, Display Network, Gmail Ads, YouTube, Admob and other ad types. A large number of data pushes can allow users to see the product information you advertise and independent website consultation at the first time, so that your independent website can increase the number of page views and provide a large number of potential customers.
The second foreign promotion channel I have to say is Facebook and Twitter. Facebook is currently the world's largest social platform, with 1.59 billion monthly active users, accounting for 48% of the total global network users, and more than 1 billion people use it every day. Overseas users are almost inseparable from Facebook. According to statistics, the number of searches on Facebook reaches 1.5 billion every day, and more than 375 million users browse Facebook-related information every month.
From the above data, we can see the importance of Facebook in the promotion of cross-border e-commerce. Its main advantages include: it has a huge number of user groups, and it has big data processing, which can provide accurate crowd telemarketing list classification based on real information. To a certain extent, this can not only improve the efficiency of promotion, reduce the cost of promotion, but also get results more quickly in terms of traffic drainage. Now, he has a total of three traffic resources integrated, which can be promoted to users through the platform, so that users can create different promotion activities.
The foreign promotion channels that have to be said are Bing and Yandex. The former is a search engine developed by Microsoft. As one of the world's leading search engines, it has a huge number of users in North America. If it is a North American cross-border business, then Bing is a good choice for you.
Yandex is the most popular website in Russia and the second most popular search engine in Europe. Yandex has many services, such as search, latest news, maps and encyclopedia. Small partners in Russia and Eastern Europe who choose to go overseas in cross-sea e-commerce. This is a highly recommended way of promotion. The above is to sort out several major overseas promotion channels, hoping to help cross-sea e-commerce users.