While creating your ad, Facebook will show you a preview of your ad. However, it often happens that once your ad is live it will look different, time to do a double check in Facebook. In addition to your own advertisements, it is also possible to see advertisements from your competitors with the 'Facebook Ads Library' tool. full article 7. How verticalization and zero-click will impact local search in 2020 In the first article I already talked about the changes that Google is making. These changes also impact local search, which is becoming increasingly popular.
The growth of searches in Google Maps is a response to this trend. The question is how Google will take stock in 2020. Here you will find the full article 8. YouTube this context you phone number list are the packet Look Back: Video Ads For All in 2020 And another article about the changes that Google has made, this time YouTube. 46% of marketers said they plan to spend more money on YouTube ads in the coming year. The YouTube team has implemented some innovations that make it more interesting to advertise on the website. For example, the Bumper Machine has been introduced, there are now Discovery Ads and there is a new form of 15-second advertisements.
In the blog article below all articles that have caught our eye in the field of online marketing in the past two weeks. Google is changing how local search results are generated Google has rolled out an update that affects local search results. Google now uses “neural matching” (a synonym system) to display local search results. This allows the search engine to make better connections between words and thus better understand local searches. Here you will find the full article Understanding the implications of BERT for paid search How does the SEO update BERT affect paid search results? Google has gotten better at finding out a searcher's intent. This means that you can respond to this by adjusting the keywords and the advertisements to relevant search intentions.