Imagine telling your target market how to create the product or service you offer step by step for free. You’d surely be out of business within a week, right?
Nope! That’s because most people won’t be willing to make that effort to do the work themselves.
Instead, they’ll probably just hire the company that clearly knows what it’s doing—you.
For example, 99designs has a detailed guide explaining how to design a logo:
99Designs' detailed guide to creating a logo
This guide ranks #1 for “how to design a logo” and gets an estimated 39.9K monthly visits from organic search, according to Site Explorer:
99Designs' guide's estimated monthly traffic in Ahrefs
But while those thousands of readers could follow the guide to a tee and design an eye-catching logo, it would take a lot of time and effort. Most will probably just hire someone to do it for them.
99designs knows this, so it pitches its service at the end of the post:
99Designs' CTA
To replicate this for your business, write a blog post teaching potential customers how to do what your business does. Then optimize that post to rank high in Google.
Recommended reading: How to Rank Higher on Google (6 Easy Steps)
7. Publish original research
Journalists and bloggers (such as myself) are constantly on the hunt for statistics to back up claims in the articles they write. And when they find a relevant statistic from a credible source, they usually mention and link to the brand.
For example, TechCrunch mentions, quotes, and links to our original research on featured snippets in this post:
Mention and quote on TechCrunch
In fact, this study has over 7K backlinks from 1.64K unique websites (referring domains), according to Site Explorer:
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
Backlinks to our study via Site Explorer
Not only do these backlinks likely help to boost our SEO performance, but they also show that thousands of websites are mentioning our brand—all thanks to our original research.
Now, you’re probably wondering, “Is it possible to publish original research with a modest budget?”
The answer is yes, and here are a few cost-effective options for sourcing unique data:
Survey your email subscribers
Poll your audience on Twitter
Poll active communities (e.g., subreddits or Facebook groups)
Collaborate with a non-competing company that shares your target audience
If sourcing and publishing original research still seem out of reach, try curating statistics as we did with our list of SEO statistics. You’ll experience many of the same benefits as publishing original research.
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