In this case, emotions are as hot as they are short-lived, because as soon as a new trend, consumers will give it all their attention and love immediately! And when comes respect next to love is the already mentioned Wisła Kraków. In December , the oldest football club in Poland was on the verge of bankruptcy. At that time, the most loyal ones stood up to a real fight for survival including m. fans. As part of the crowdfunding campaign, they bought issued shares worth PLN million.
In the Polish backyard, only Wisła Kraków managed to carry out such a successful action of this type! After these events, in theHistory of the club" section of the website, it was written:Once again it turned UK WhatsApp Number List out...that it is not an ordinary club, but something much bigger a real family associated under the sign of the White Star". Can a consumerbecause a fan is basically a consumershow even more respect and love So there are brands that consumers love and others that they reject.
There are fashions that they follow only to abandon them in a moment. Finally, there are products and services that they need, but they do not get emotionally attached to the brand behind them. Emotions are key here! They come to the fore in every purchasing decision not the mind, but the heart that prompts the choice of a specific product. That is why at Veneo we strive to emphasize their character in brand communication and refer to the emotions with which consumers from the target group identify themselves.