The More Detailed the Analytics Are, the More Actionable They Are Lots of people set up Google Analytics because it’s free, or take a peek at their native analytics on each ad platform they’re using. Unfortunately, as we mentioned before, many also stick to that surface-level data that isn’t always giving you the full picture. If you’re looking for a reason why you need to step up your online analytics game, this is a good one: the more detailed your analytics are, the more actionable they are. You want to be able to gain valuable insight from your analytics that you can act on. This is how you continue to optimize your campaigns for continued growth moving forward.
You don’t simply want to know about whatsapp database traffic—you want to know how long they stayed on your site, how many pages they viewed and more. This means you want to dive deep, and setting up reporting that will benefit your business is the way to go. On Google’s Analytics, for example, you can set up “Goals” to track what different elements on your site and even off of your site are driving the most high-value customers. You can also optimize individual native platforms so that they can show you more of the information that’s valuable to you.
If you want to find out about your impression share on Google Ads, for example, you’ll be able to see how often you’re getting relevant placements for each keyword that you’re bidding on, allowing you to see what percentage of potential customers you’re reaching. If you want to boost reach quickly, knowing if you’re falling behind on impression share and then troubleshooting accordingly could be a good place to look. You may realize that you need to diversify your keyword portfolio, increase your bids, or simply increase your overall budget, but you won’t know until you get the essential data.